Writing

I used to blog on this site, but nowadays I share my thoughts, ideas and reflections on LinkedIn and Medium.

LinkedIn

Learning agentic AI by building a small one

I tried to understand agentic AI a bit more so I decided to build one. A small return assistant, designed, built, and put live. The building and deploying turned out easy. The real challenge with an agent that acts for you is trust.

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LinkedIn

More features, same shaky foundation. What is still wrong with Google reviews

Do you use Google Maps reviews? Especially when travelling? And do you trust them? I do, and I don't, so I wrote about what's broken, and how it could be better.

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LinkedIn

Vibe coding vs. launching a product

Reflected a bit on that people are mixing up two different things. Building something and launching a successful product. Getting traction, real users, money, none of that got easier just because building did.

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LinkedIn

How AI, and keeping people's own words intact, carried a research project

This summer I led a short discovery project at IKEA, mapping out how customers should be able to resolve order, delivery and return issues themselves. What I want to share isn't the outcome, it's how the work got done. 

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Medium

Is the output of a Service design project “not more” than a blueprint?

My reflection on what a blueprint produces and for whom. Is it just a pretty picture?

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Opinion piece

An opinion piece on south Sweden's healthcare system

Why I think the planned health care system will never launch (and it never did…). In Swedish.

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Image: Hussein El-alawi, Sydsvenskan

Medium

Product design — inspiring quotes and what I learned

Why are we building this product? Are we doing the right thing? Here are some quotes with conclusions and comments from the books I read on the topic.

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Get in touch

Galveston AB
Murbruksgatan 8
216 46 Limhamn
Sweden
Phone: +46732439720
Email: johan@galveston.se
LinkedIn:
@galveston

© Galveston 2026