
Writing
I used to blog on this site, but nowadays I share my thoughts, ideas and reflections on LinkedIn and Medium.
Learning agentic AI by building a small one
I tried to understand agentic AI a bit more so I decided to build one. A small return assistant, designed, built, and put live. The building and deploying turned out easy. The real challenge with an agent that acts for you is trust.

More features, same shaky foundation. What is still wrong with Google reviews
Do you use Google Maps reviews? Especially when travelling? And do you trust them? I do, and I don't, so I wrote about what's broken, and how it could be better.

Vibe coding vs. launching a product
Reflected a bit on that people are mixing up two different things. Building something and launching a successful product. Getting traction, real users, money, none of that got easier just because building did.

How AI, and keeping people's own words intact, carried a research project
This summer I led a short discovery project at IKEA, mapping out how customers should be able to resolve order, delivery and return issues themselves. What I want to share isn't the outcome, it's how the work got done.

Medium
Is the output of a Service design project “not more” than a blueprint?
My reflection on what a blueprint produces and for whom. Is it just a pretty picture?

Opinion piece
An opinion piece on south Sweden's healthcare system
Why I think the planned health care system will never launch (and it never did…). In Swedish.

Image: Hussein El-alawi, Sydsvenskan
Medium
Product design — inspiring quotes and what I learned
Why are we building this product? Are we doing the right thing? Here are some quotes with conclusions and comments from the books I read on the topic.

Get in touch
Galveston AB
Murbruksgatan 8
216 46 Limhamn
Sweden
Phone: +46732439720
Email: johan@galveston.se
LinkedIn: @galveston
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